Monday, 9 February 2009

The Candy Store

I went to a colorful store today. I stood there at the counter like a child in front of an array, a collage of sweets, candies and goodies. My eyes lit up as soon as I saw the wall full of different colors, from different parts of the world! It was a feeling that i was never going to forget. A feeling of delight, euphoria, impulse and to a great degree, intense sense of want.

I had a just gone through a great, cumbersome day at work. It had been a 15 hour day, with my boss riding my ass like a cowboy's boot-gears on a horse's belly. There had been accounting, inventory, setup, paperwork and a ton of SOPs!! Do not get me wrong, i love my job, i would not be doing anything better than what i am doing now, trust me you, for where i am now, it would take at least 5 fools like me without luck to get to!

People entered and exited the store all evening, but i stood there staring, reeling and contemplating on what i wanted. In the beginning, i went for something that i already knew about, something i had seen back home, it was bright green, colorful label et al! Then on second thought, i saw the contemporary, newcomer in the market, it was bright red, artistic writing on the label, very bold and made me want to grab it off the shelf in an impulse. It was Maslow at work here, I had needs, I had wants and my mind was fulfilling them at the store. The most intriguing part was that my mind could not make up what to go with: the need or the want?

There needed to be an expert with experience with blokes like me; to help me decide what i wanted. I started a conversation with the store manager. He was intense, full of passion for his product. I was walked through the collection of options that i had. There was the classic Indian that i had picked earlier, which was supposed to be generic, standard and fulfilling; and then moved to the contemporary American with the red label., all known for it being popular, light, 'low fat' American style! The one from Germany seemed to be outstanding, it had a docile look but held great respect in the expert's regard. Australians, i have noticed, make their way into any situation they want to. The Swiss, for gods sake! I never knew was so famous in the USA! The manger kept ranting about it until i cut him off with a question about the Dutch. The Dutch were precise about their produce, they had made a good imprint on the store's mind, the manager''s rather.

All the way down, in the bottom corner, there was a black, unattractive produce, unclear of what it was trying to say. i looked alone, away from the crowd. That is exactly how i felt after a hard day and an unappreciative boss! So i inquired about the black one in the corner. The manager said, "Oh! no one buys them any more!"..."except for a few ol'geezers". I felt embarrassed for a second or two, thinking, a young lad like me is inclining towards that?! But nevertheless, as always, i spoke my mind: i had to go by the black product in the bottom corner. It cost me a good 10.9! "It'd better be good", i said to my self. To this, the storekeeper just shrugged: not a good sign.

I reached home and had my 6-pack of guinness, glass after glass. It was an instant favorite, would you like one? Meet me at my candy store..I'll walk you through the colorful wall!

1 comment:

pooja said...

...and the little confusions of our lives ...:sigh .
lovely and descriptive . made me feel as if i am myself at the candy store !
kip blogging